Our Approach
Our Approach
Communication Insights provides communication advisory services to business professionals--regardless of seniority, experience or industry. We work with C-level executives, as well as directors, vice presidents, managers or anyone else tackling a communication challenge.
We work with clients on everything from developing a board presentation to structuring a key note to crafting talking points for a media interview. We can help you define and structure the communication function within your organization or advise on the optimal way to use outside agencies. We can work with you to define the overall communication strategy for your company or yourself or assist with the execution of it. We truly strive to be your external communication advisory.
All our advisory services are provided through either one-on-one or small groups meetings. These sessions can be done in-person, over the phone or via the Internet. The format depends upon the nature of the project. This work is conducted exclusively by our senior staff all of whom are veterans in the communication industry.
Our Story
Meet the Team
Kathryn Lancioni
Founder & CEO
Ethel Baumberg
Digital Marketing
Over 10 years of experience in marketing and consulting, Ethel has focused her career on helping businesses thrive. Ethel finds success by building strategies for social media, marketing plans, branding, lead generation, and more.
Kathryn Lancioni
Founder & CEO of Communication Insights
With more than twenty years of experience in the fields of public relations, investor relations and corporate communication, Ms. Lancioni has experienced and counseled clients on nearly every facet of the communication industry. During this time, she has worked as a journalist, a public/investor relations executive and as a college professor.
In the early-1990s, Ms. Lancioni worked as a journalist for a variety of trade and business publications including Ziff-Davis’ PC Sources, PC Magazine and Crain’s New York Business. After several years in journalism, she moved into the public relations arena.
Since the mid-1990s, Ms. Lancioni has worked with dozens of blue-chip and emerging companies in designing and implementing their corporate communication programs. Her clients have included: Analog Devices, Creditsafe, Deloitte Touche, Forbes, Hoover's, IBM, Iridium, IntelliSpace, LookSmart, Monroe Litho, NCR, PanAmSat, Prysm, Renewable Choice Energy and UPS. This work has ranged from press/investor relations to media training, presentation training, branding, corporate strategy, crisis communication and merger communication.
From 2001 to 2006, Ms. Lancioni served as Vice President of Corporate Communication and Investor Relations of PanAmSat where she directed the communication and investor relations programs for the $3 billion global satellite operator. Reporting directly to the CEO, she led the Company's global communication efforts through a variety of scenarios as it was publicly traded, privately held and acquired during her tenure. Ms. Lancioni was one of the Company’s top spokespersons to the media, as well as to Wall Street analysts. She also took the company public on the NYSE.
After PanAmSat was acquired in 2006, Ms. Lancioni formed Communication Insights-a communication consultancy focused on helping small to medium sized businesses navigate the world of public relations and marketing. In addition to her active work in the field of public and investor relations, Ms. Lancioni teaches the nuances of public relations and integrated communication to students in both graduate and undergraduate University programs. Currently, Ms. Lancioni serves on the faculty of William Paterson University and Rutgers University. She has also served on the faculty of Fairleigh Dickinson, Montclair State University, Monroe Community College, Ramapo College and St. John Fisher College.
Ms. Lancioni has been a featured guest speaker at the Columbia University Business School, Cornell University and Rutgers University. In addition to her own bi-weekly blog, she is a contributing writer to Tips From Town, as well as a contributing author to several other NYC websites and publications.
She is a graduate of Cornell University in Ithaca, NY and of the Graduate School of Journalism of Columbia University in New York, NY.