Our Approach


Communication Insights provides communication advisory services to business professionals--regardless of seniority, experience or industry. We work with C-level executives, as well as directors, vice presidents, managers or anyone else tackling a communication challenge.

We work with clients on everything from developing a board presentation to structuring a key note to crafting talking points for a media interview. We can help you define and structure the communication function within your organization or advise on the optimal way to use outside agencies. We can work with you to define the overall communication strategy for your company or yourself or assist with the execution of it. We truly strive to be your external communication advisory.

All our advisory services are provided through either one-on-one or small groups meetings. These sessions can be done in-person, over the phone or via the Internet. The format depends upon the nature of the project. This work is conducted exclusively by our senior staff all of whom are veterans in the communication industry.


Meet the Team

Michelle Michaels

Title

bio

Kathryn Lancioni

Founder & CEO

More About Kathryn

Ethel Baumberg

Digital Marketing

Over 10 years of experience in marketing and consulting, Ethel has focused her career on helping businesses thrive. Ethel finds success by building strategies for social media, marketing plans, branding, lead generation, and more.

Kathryn Lancioni

Founder & CEO of Communications Insights

With more than twenty years of experience in the fields of public relations, investor relations, corporate communication and education, Ms. Lancioni has a wealth of experience working in nearly every facet of the communication industry. During this time, she has worked as a journalist, a public/investor relations executive, corporate communication executive and as a college professor.

In the early 1990s, Ms. Lancioni worked as a journalist for a variety of trade and business publications including Ziff-Davis’ PC Sources, PC Magazine and Crain’s New York Business. After several years in journalism, she moved into the public relations arena.

Since the mid-1990s, Ms. Lancioni has worked with dozens of blue-chip and emerging companies in conquering their public and investor relations issues. Her clients have included: Analog Devices, Deloitte Touche, Forbes, Hoover’s, IBM, Iridium, IntelliSpace, LookSmart, Monroe Litho, NCR, PanAmSat and UPS. This work has ranged from press/investor relations, media training, presentation training, branding, corporate strategy, crisis communication and merger/acquisition management.

From 2001 to 2006, Ms. Lancioni served as Vice President of Corporate Communication and Investor Relations of PanAmSat where she directed the communication and investor relations programs for the $3 billion global satellite operator. Reporting directly to the CEO, she led the Company’s communication efforts through a variety of scenarios as it was publicly traded, privately held and acquired during her tenure. Ms. Lancioni was one of the Company’s top spokespersons to the media, as well as to Wall Street analysts. She also took the company public on the NYSE.

After PanAmSat was acquired in 2006, Ms. Lancioni formed Communication Insights, a communication firm focused on helping small to medium sized businesses navigate the world of marketing and public relations. Since then, she has helped dozens of public and private companies from across a variety of industries bring their brand to life.

Ms. Lancioni has guest lectured at Cornell University, Columbia Business School and Rutgers University. Currently, she is an adjunct professor at Rutgers University and William Paterson University. She has also served on the faculty of Fairleigh Dickinson, Montclair State University, Monroe Community College, Ramapo College and St. John Fisher College. In addition, she is the Communication Advisor to Creditsafe USA where she oversees the company’s US public relations program.

She is a graduate of Cornell University in Ithaca, NY and of the Graduate School of Journalism of Columbia University in New York, NY.

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