Coming up on the heels of Millennials is Generation Z. Born between 1995-2012, the oldest members of this generation are beginning to influence the market, and brand sneed to pay attention if they don’t want to miss an opportunity.However, this is the first generation to grow up in the digital age. As a result, their buying habits are significantly different than previous generations, so prior research is critical to success. Let’s discuss some of the key ways you can brand and market to Generation Z.
Focus on Social Media
It should go without saying, but if you want to reach Generation Z, social media marketing should be a number one priority. Brands must be creating constant, creative content that appeals to their target audience if they want to stand out amongst competitors. Boring content won’t cut it—this Generation has grown up in a digital world, and they expect only the best from brands and businesses. If you don’t demand their attention, they’ll move on to the next.
Become an Influencer
Generation Z is challenging brands to become true influencers of their industry. This generation is made up of “digital natives” who expect brands to provide more than just a product or service, but to be a part of the culture as well. To stay engaged with this social generation, brands need to be “thought leaders” of their niche, and must provide insight on the latest breakthroughs, trends, and discoveries of their industry. Becoming an influencer is key to capturing and retaining the attention of this digital generation. This can also be achieved by working with other established influencers on social media platforms.
Thanks to the internet, Generation Z has access to more buying options than any previous generation. Therefore, they can be extra picky about where they spend their money. A brand who appears deceitful can’t succeed in this climate. If brands want to win over Generation Z, they need to earn their trust by being as open and honest as possible about their policies. This generation demands transparency from brands, and they want companies to align with their values. If they don’t, they’ll take their business to a brand who does.
While Generation Y gets most of the attention these days, with Generation X staggering behind, don’t forget to take Generation Z into consideration when crafting your marketing strategy. Generation Z is looking to be a generation full of hard-working, motivated go-getters, and they expect more from brands than previous generations. For more tips on marketing to this generation, feel free to reach out to us.